Hundreds of new custom-made and template-based websites are being launched every day. Many business owners are facing the question of whether or not to invest their time and money into a custom-made website. After working with both custom and template-based sites, I can say that for a company to thrive in a competitive market, custom is the way to go.
Of course, working from a template is often cheaper and faster. You can buy it for a very low price, fill it with content and have a brand new site up in a couple of hours. But there’s a chance that your next-door neighbour has exactly the same template for an entirely different business. It’s hard to make the template look branded when it could belong to another company. You will realise how limited the template features are as soon as you decide to customise it to your needs when your business start growing. It could require more money to add custom features to the template than to build them from the ground up.
Below, are a few benefits of a custom-made website.
Planning is a good exercise that makes you think about your business, goals, customers and prioritisation of content. It helps you identify your unique value proposition and learn about your user groups and the goals they want to achieve on your site.
Unique Look And Feel
A custom site provides a unique identity for your business. You have full control over its look and feel. The design of your site should tell the story behind your business.
Custom Features And Functionality
Another significant benefit of a custom site is the freedom to build virtually any functionality or feature you need. You will have the ability to create a personalised experience for your users. The beauty of a custom site is that it can grow with your business.
Search Engine Optimization
And don’t forget about search engine optimization while planning and building your site. Have a marketing person work closely with your design and development teams. Together they will incorporate everything necessary to create a website that will be ready for SEO. This may save you time and money in the long run and give you the opportunity to beat your competition.
Remember, your website is the big part of your business success. You need to give it a strong foundation so it can bring you new clients and grow with your business.