Take a good look at your e-commerce website and see if it offers the best possible shopping experience. The better the user experience, the higher your conversion rate with google. Here’s what your website needs to stand out from the rest.
In order to be a great e-commerce website, your website must have great website functionality. Make sure your site is mobile friendly, responsive and easy to navigate.
Show your customers you care about their privacy and the security of their financial and personal information. Make sure you’re doing all you can to make your site a safe place to shop.
Easy-to-Reach Customer Service
Ensure your product pages gives customers all the information they need. If not, proved an easy mechanism to get their questions answered.
Clear Product Pages
If visitors don’t understand your products, they won’t click “Buy.” Make sure your products are labeled clearly and correctly, with attractive photos and appropriate descriptions.
A Streamlined Checkout Experience
To encourage visitors to complete their purchases, make the checkout process as simple as possible.
No matter how well-organized your products are, some customer will want to find something specific as quickly as possible. For those customers, make sure you have an ever-present search box to get them where they want to go.